Aamir Khan’s stubbornness ruined the deal.
Before the release of Laal Singh Chaddha, Aamir was in talks with Netflix to sell the digital rights. But his price demand was Rs 150 crore, which is too high. He was very keen to put LSC on Netflix as he considered the Netflix audience more suitable than Amazon Prime or Hotstar.
Not just the price, but he also wanted a 6-month gap after theater release to put the film on Netflix. Netflix tried its best to lower the cost and decrease the time between the theatrical and OTT release. They were ready to offer Rs 80–90 crore. But Aamir didn’t agree.
Although Aamir lowered the price to Rs 125 crore, it still is too high for digital rights. He was expecting that LSC will earn Rs 300 crore in India alone and was optimistic that if the deal with Netflix did not work before release, Netflix would surely come back to him after release. But Netflix left the deal.
The disastrous performance of LSC means Netflix or no other major OTT platform will take the film. The only mildly famous platform where Aamir can put the film is Voot.