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What are some of the reasons that Bollywood is giving back to back flop movies for the last 6 months?
Change in the behaviour of the audience
Pre Pandemic :
A family of 4 goes to watch a movie in a multiplex. The length of the movie is 2:20 minutes ( make it 2:30 because of the ads).
A ticket for a movie costs around 250–300 bucks , the family pays the amount, books the top row seats.
The movie is rather enjoyable.Enter the interval :
The kids ask for food and the family spends another 800–1000 bucks to get two tubs and 4 drinks.
The family enjoys the movie. They come back to their home , happy for having spent the Weekend together.
They spent aroundINR 1800–2200for 2:30 minutes of entertainment. The total trip took them 4 hours (including travelling)
Now turns out 2–3 weeks later there is another movie a family member wishes to watch. The cycle repeats.
Post Pandemic :
Enter same routine , but after the family comes back to their home. They read the news that the movie that they watched is going to be available on Disney+
They already have taken the DH+ subscription for 1500 bucks/year either directly or through a perk.
So all in all , they spent 2 grand for a movie they could have watched at home and probably could have utilised it for having a decent meal at a good restaurant or simply ordering food on a weekend.
On the top of that , they could have saved an hour or so (travel time) and instead gotten some rest after a hectic week.
I personally don’t feel that the boycott movement has had much effect , maybe affecting business by 10–15 percent . Padmavat had a massive boycott movement back in 2017–8 , but the film still grossed 200 crores+ if I recall .
Overall I just feel that :
1)People don’t have much expectations from Bollywood content to actually watch it in a cinema house over a paid OTT platform (Which is more economical).
2) Have become in general way too used to watch Hindi TV shows and expect similar writing in movies (despite having 1/3rd of the screen time).
3) People always do have a negative reception for Cinema halls due to the abhorred pricing of snacks along with in certain cases inconvenience of sitting in a bad row to watch a film.
But why only Bollywood?
If you are referring to the South films : the stars have massive appeal. Maybe now that the movies are available for major distribution but even back in the day they used to make massive amounts of money considering that they were released in 2–3 states.
Bollywood has no such icon currently (The three khans and Akshay are in their 50’s now and people are too saturated with their content)